Tina Walczak is the Creative Director Hiilite Web Design + Marketing. Working as an artist, she had to built up her own personal brand. Doing so, she realized she could help others do the same, and so she got into branding professionally and joined Hiilite. At first, her former-engineer partner, Will Walczak, didn’t really jive–they did not see eye to eye. But through creative experimentation and then robust analysis, they realized that the best campaigns were both beautiful and produced results. They realized that to create the best for their clients, they have to engage both halves of the brain, the creative right and logical left, and their business relationship blossomed into a marriage.