Priya Chopra founded 1milk2sugars at the tender age of 22 years of age. Her company has been through many evolutions from being a catch-all communications company to what it is today: a public relations firm for many top international brands. Chopra has also been in the social media marketing space since its onset. She’s experienced how it has changed her business and discusses how social media has changed PR–specifically, how brands choose to interact with their audiences. She also shares her top tips on how to sustain growth in a business.