Marcello Leone became curious when he saw his wife one day drinking some strange looking black water. She told him what it was–pure spring water infused with plant-based compounds that naturally turn the spring water black–and then the health benefits of the product. So he started drinking it; he felt first hand the types of health benefits that his wife spoke about and became a believer. So much so, he bought the company. Today, Trace is poised to grow exponentially and has attracted the attention, and financial investment, of some high-profile athletes, who join Marcello and Randy in the Biz 1on1 studio to discuss why they are so excited about Trace.